Teenage makeup brands have been hugely popular over the last few years, and it’s easy to see why; the amount of young people who are wearing makeup is increasing year-on-year and the number of brands aimed at teens has been growing in recent years too. Here we look at some of the biggest teenage makeup brands that you can expect to be hearing more from in 2023.
Glossier
One of the most popular items from Glossier is the Boy Brow product. It’s made with natural fibres that help fill in brows and keep them groomed throughout the day. Other products such as Perfecting Skin Tint, Milky Jelly Cleanser, and Stretch Concealer are also popular favourites. One reason Glossier has had so much success is that it caters to a younger audience who typically only wears makeup on occasion. Unlike other beauty brands that target women with more mature skin, Glossier doesn’t have heavy makeup shades or mature colours.
With different finishes and colours these makeup products can be used to create a variety of looks.
Revolution
In 2022, Revolution was the most popular makeup brand on the market. The company’s emphasis on natural ingredients and cruelty-free products made it a hit with consumers. In addition, its wide range of products appealed to everyone from teens to adults. From lipsticks to eyeshadow pallets and skincare. Consumers loved their quick delivery service as well; their products are available 24/7.
KVD Vegan Beauty
It is essential that we are using products that do not contain animal products, as they show respect to the environment and our animals. KVD Vegan Beauty is one of the most popular brands of 2022 because they have a vast range of vegan products. Some of their most popular products include the liquid matte lipsticks, which come in an array of different colours and finishes. They also sell mineral makeup, foundation, bronzer, highlighter, blush, contour kit and so much more!
Benefit
Benefit is a popular brand for teens because of its wide range of products. They offer everything from lip glosses, eye shadows, and primers to makeup brushes and brushes for blush. The company also offers a full line of makeup for men as well as a variety of skincare products. Benefit’s most popular product is the Benetint liquid blush which can be used on the cheeks or lips. Hoola Glow Shimmer Powder Bronzer is another Benefit product that has been around for many years. It gives skin an even tone with just a little bit of shimmer. Last but not least, the Porefessional primer is one of the best-selling products from the brand!
Rihanna’s Fenty Beauty
The Fenty Beauty brand has been so popular with teens because of Rihanna’s involvement. The singer-turned-entrepreneur was able to build her makeup line by connecting with her audience– and they connected back, with posts on social media. It’s a new generation of beauty that’s centred around self-expression and inclusivity, which is what Fenty is all about. For the first time, girls will be able to see themselves reflected in the products on their dressing tables.
Teenagers are empowered when they can find brands that reflect them: They want brands they can relate to, brands with inclusive marketing campaigns, and brands where everyone feels welcome.
